Perry Marshall's "Tenth Lie" of the list of "Nine Great Lies of Sales and Marketing". Lie #10 is: "Build a superior product, offer a superior service, and provide an elegant solution to difficult problems and you will be successful. --- Not true."
In an interview by Natalie Judd, Clayton Makepeace talks about the 7 Characteristics that all great sales copy shares.
Rich Schefren just published an incredible list titled "Phrases that keep attention". A swipe file of 472 words and phrases to use in your copywriting text that are guaranteed to keep your readers hooked to your copy!
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